Movement marketing runs on the same mechanics for every organisation, but the language, examples and KPIs differ. Choose the route built for your team, or scroll on for the four modules, your coaches, pricing and FAQs.
You do not need a marketing qualification and you do not have to throw away anything that is already working. Movement marketing does not replace traditional fundraising or digital marketing best practices. It sits on top of your existing channels, campaigns and social activity and gives you a practical framework for how you reach, convert and retain donors or customers more effectively, without simply increasing spend.
For Charities
Most charities run campaigns. Movements keep donors and supporters coming back. Built for charity teams of one to three who need evidence, not more theory. CFG members receive a discount.
For Small Businesses
Most marketing campaigns spike, then stop. Movements compound. Built for SME owners and in-house teams of one to three who want a better return on spend, more repeat business and more referrals - without an agency.
Movement marketing is taught through four self-paced modules - around eight to ten hours in total, with practical worksheets you can apply after the first hour and a 30-day activation plan at the end. The mechanics are the same whether you lead a charity or run a business; what changes is the language, the examples and the context.
What movement marketing is, how it works and why it consistently outperforms constant campaign pressure. You audit your own movement potential, check your cause or offer can support a genuine movement and set clear commercial or impact baselines so you can measure growth.
Quick Check Worksheet · Fit Check Worksheet · KPI Baseline Tracker · Alderney Playbook & Worksheet · 4 × 30-day campaign examples (2 charity, 2 SME).
How to communicate a mission, product or purpose in a way people understand, remember and repeat. The story arc and the supporter or customer journey from stranger to advocate. You turn what your organisation stands for into a clear movement story.
Movement Story Worksheet · Supporter Roles Mapping Worksheet · Supporter Journey Map Template · Invitation Rewrite Worksheet · 4 × 30-day campaign examples.
Focusing on the right channels for a small team, content themes that encourage participation, a four-week content calendar and simple habits that keep people coming back. You stop trying to be everywhere at once and build a repeatable plan your team can maintain.
Channel Selection Worksheet · Content Strands Builder · Four-Week Content Calendar Template · 4 × 30-day campaign examples.
Turning everything into a live 30-day campaign plan with KPIs the team and leadership can track, report on and defend. You design a movement moment across seed, build, peak and sustain weeks, with participation loops and a one-page dashboard.
30-Day Movement Marketing Campaign Plan · EAAA & Busseys Ford Playbook & Worksheet · 4 × 30-day campaign examples.
The guidance you've provided has been instrumental in shaping our planning and deepening our understanding of what donors truly need.
We came in with dry industry thinking baked in. Paula and her team helped us see that even finance can have a movement behind it. The ideas were fresh, contemporary and, crucially, actually ours.
Movement Marketing at MUVIST® Academy is taught by people who have used these methods in real organisations, with real audiences and real results - so you learn from coaches who do this work, not just talk about it.
Organisations grow best when the people inside them and the people they serve feel they are building something together.
Paula has helped scale businesses to exit and understands the commercial realities small teams face. She has led launches and movement-style programmes for Nissan, Shell, Bloomberg, Nokia, British Airways, Imperial War Museums, East Anglian Air Ambulance, Busseys and Break Charity. Outside work she is a King's Trust business mentor and frontline RNLI lifeboat crew volunteer.
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The best organisations should not have to run themselves into the ground to be seen. They deserve growth that builds belief, not just more noise.
Daryl brings commercial rigour, measurement discipline and board-level clarity to Movement Marketing. A Top 50 UK Business Adviser and award-winning strategist, he has led major profit turnarounds and large-scale growth programmes across corporates, charities and SMEs. He previously served as CEO of the Kent Foundation and actively supports a number of mental health charities.
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A brand or mission grows stronger when people feel genuinely part of it, not just targeted by another
old-school campaign.
Marshall co-created the MUVIST® methodology and has spent decades turning complex ideas into simple, people-first frameworks that change behaviour. His background spans psychology, brand, lecturing, content, game design and digital storytelling, and he has built and exited multiple businesses. He is a trustee at Soy Capaz Autism Foundation.
Read more →▶ Video: Cassandra Sinclair, Ubuntu, supported by The King's Trust - how giving first becomes a real Growth by Giving strategy in practice.
Start with the £97 Module 1 founding 'Early Bird' price and get immediate access to the lessons, tools and playbook. When the full course is ready (planned from August 2026) your £97 is credited against the relevant full course price. RRP £797 + VAT.
You get immediate access now.Full Course Launching in August 2026.
If you start with the £97 Module 1 founding price, you get immediate access now. When the full course is ready (planned from August 2026) we will let you know so you can choose whether to continue. If you do, your £97 is credited against the relevant full course price and, if you are upgrading on a charity or CFG rate, we will simply ask for verification at that point. There is no obligation to go further - just an easy way to get moving now with practical tools you can start using straight away.
Join the waitlist to be the first to know when new modules and courses go live in MUVIST® Academy and enrolment opens.
Movement marketing is organising people around a shared belief and giving them a clear role and a simple action to take. Growth comes from people getting involved, feeling like they belong and telling others, not just from ads or one-off appeals. Unlike a traditional campaign that ends on a deadline, a movement keeps going because the people in it keep it alive.
Charities and small businesses with small teams who feel stuck in a cycle of constant reacquisition. For charities: heads of fundraising, comms officers, heads of partnerships and CEOs, especially teams of one to three. For SMEs: marketing managers, heads of sales and founders who are caught on a paid-ads treadmill and want a repeatable system that builds loyalty and referrals instead.
When supporters and customers become advocates who bring others in, you rely less on paid advertising and cold outreach. McKinsey research shows this kind of approach can reduce acquisition costs by up to 50% and lift revenues by 5 to 15%.
No. The course teaches you to focus on one or two channels you can genuinely sustain rather than being everywhere and doing everything badly. Focus beats omnipresence every time.
No. Purpose marketing usually stops at a message and cause marketing can feel transactional. Movement marketing goes further by adding participation loops so people keep taking action and coming back over time. The goal is real community and advocacy rather than just making a bold claim.
No. Movement marketing works alongside your existing marketing, not instead of it. You keep your positioning, channels, campaigns and funnels and layer movement mechanics on top, so your existing work starts to compound over time instead of resetting every quarter.
A focused 30-day campaign that sits inside your longer ongoing movement. It creates a spike of participation and sharing, but with loops built in so engagement carries on after the moment ends. Think of it as a campaign within a movement.
Roughly eight to ten hours across four self-paced modules, with worksheets you can apply from the first hour. Module 1 alone takes about two hours and gives you a KPI Baseline Tracker you can put in front of your board straight away. Because you have lifetime access, you can go faster or slower without losing progress.
Yes. Everything is designed for teams of one to three. You pick one or two channels, build a small number of repeatable content themes and create a simple monthly rhythm with one clear action at the heart of it. It is designed around what is sustainable, not what looks impressive on a plan.
You track early signals: repeat actions, advocacy behaviour and community growth, alongside your actual income or retention numbers. The early signals show progress before the final results land, so you can demonstrate momentum to a board while the campaign is still live. Daryl Woodhouse built a commercial hygiene session in Module 1 specifically for this.
Something simple that takes less than a minute and involves no admin on your side: sharing a story, signing up for updates, attending a short event, taking a pledge or joining a small challenge. Make the first step so easy that people actually do it, then design the loop to bring them back.
Yes. The course is designed to produce evidence that funders and trustees actually look for: a clear Movement Story, a Supporter Journey Map, baseline KPIs and a one-page activation dashboard. You finish with measurable signals of engagement, repeat behaviour and community growth that you can drop straight into grant narratives, impact reports and bid documents. Most charities tell us their first usable output is the KPI Baseline Tracker from Module 1, which gives funders confidence that you know your numbers before you ask for theirs.
When your customers become advocates who bring others in, your community becomes a distribution engine. You need less paid reach to hit the same results because more growth comes from repeat behaviour and referrals rather than cold campaigns.
They are your first community. If your employees do not believe what you are saying or cannot repeat your story, your movement loses credibility before it reaches anyone externally. The course teaches internal alignment first.
Yes. The mechanics, shared belief, proof, participation and community loops, work across sectors. The course includes examples from global brands, SMEs and charities so you can see the same principles at very different scales and apply them to your own context.
Early signals such as repeat behaviour, referrals and community growth typically show within the first 30-day campaign you run from the course. Compounding revenue impact builds over the following quarters as your customer base retains and refers more. Bain and Wharton research suggests even small lifts in retention can drive 25 to 95% profit growth and 16 to 25% higher lifetime value, so the longer you run the system, the bigger the gap with your competitors becomes.
Cohort Summer 2026: Module 1 Early Bird £97 + VAT (RRP £797). SMEs and Organisations £497 + VAT. Charities, CICs and Not-for-Profits £397 + VAT (charity number verified within 48 hours). Charity Finance Group Members £297 + VAT (membership number required). If you start with the £97 Module 1 Early Bird, your £97 is credited against the relevant full course price when the full course is ready from Autumn 2026.
Yes. The modules build on each other in order, but you have lifetime access so you can learn at whatever pace works for you and come back to any module at any time.
Teachable. Videos work on desktop and mobile, you just need an internet connection. No special software and no downloads needed.
Because this is a digital self-paced course, please read the 'Who this course is for' section carefully before enrolling. If you are genuinely unhappy or feel it is not as described, contact us within 14 days of purchase. Every full course enrolment funds 100 meals through Felix, so we cannot promise refunds in all circumstances, but we can promise a fair human conversation and a clear outcome.
It is built on 75 years of combined experience from practitioners who have run real movements with real clients. Proof, not theory. Every principle is transferable, from blue-chip corporations to one-person teams. Playbooks drawn from a global energy company operating across 75 countries, a national museum group welcoming 2 million visitors across 72 plus venues, Alderney Tourism (35% visitor growth) and East Anglian Air Ambulance and Busseys (£2,250 raised from 75 test drives in a single weekend). Designed for small teams, with an Authenticity Fit Check and ethics lens in every module, lifetime access and full accessibility.
Alderney Tourism delivered 35% visitor growth on reduced budgets. EAAA and Busseys Ford raised £2,250 and recruited a new volunteer from a single weekend test-drive event. Smartflow Finance grew from £8 million to £28 million in under three years. A national museum programme reached more than two million visitors across 70 plus venues in under a year, with 55% of visits unplanned. Every result came from running the same movement marketing system you learn in the course
Watch the intro video on this page, attend a live Q&A webinar and ask your questions directly or email us at become@muvist.com. We are happy to help.
MUVIST Academy is built by a team of practitioners, not theorists. Co-founder Paula Lain has led movement-style programmes for Nissan, Shell, Bloomberg, Imperial War Museums and East Anglian Air Ambulance. Daryl Woodhouse brings board-level commercial rigour as a Top 50 UK Business Adviser and former CEO of the Kent Foundation. Marshall Gill co-created the MUVIST methodology and turns complex behaviour change into simple, people-first frameworks. Every module is taught and supported by people who have run this work in real organisations and have the case studies to show for it.