Free Live Webinars

Learn why so many charity and small business campaigns spike then disappear and discover a practical framework for building marketing that compounds instead. This free webinar is for charity leaders and SME owners who want supporter and customer growth without increasing spend.

• Spot the signs that your current charity or SME campaigns are stuck in a reset cycle
• Use movement marketing to grow supporter engagement and customer loyalty over time
• Plan simple community-based activity that keeps people coming back and bringing others
• Decide whether a movement marketing course is the right next step for your team, or whether to carry on starting from scratch every quarter

Designed for small charity teams, this free webinar shows you how to grow supporter reach and engagement by changing how you use the channels and content you already have, not by adding new workload. It is for charity leaders and fundraisers who want more impact from the same budget.

• Identify where your current charity marketing is wasting supporter reach
• Use movement marketing principles to deepen supporter engagement without extra spend
• Plan simple content and channel changes that fit a small charity communications team
• Decide which supporter growth activities to focus on first for your charity

If your content feels random or reactive, this free webinar shows you how to build a simple 30-day movement marketing plan that turns scattered posts into a steady supporter and customer journey. This webinar is for charity communicators and small business owners who want their content to build community, not just fill a calendar.

• Spot the gaps that make your current content feel busy but ineffective
• Map a 30-day movement marketing plan that links your posts to clear supporter or customer actions
• Use channels and content you already have to keep people returning and taking part
• Choose which ideas to park and which to prioritise so your content engine feels manageable

Hosted with Charity Finance Group. Registered members will receive full joining details and access to the live webinar and replay once registration opens. An introductory session for CFG members that explains movement marketing in plain English and shows finance and marketing leaders how to increase supporter reach and engagement using the channels, content and teams they already have, rather than asking for more budget or headcount.

• Articulate the financial cost of the campaign-reset cycle in language a trustee board can understand
• Explain the difference between campaign world and movement world and identify which pattern your charity is currently running
• Complete a one-page mini-movement plan for one existing campaign or programme you already run, covering belief, participation actions, recognition, proof and re-invitation
• Apply a five-step checklist to one key web page to improve clarity for both human supporters and AI search tools
• Name the single action you will take in the next 30 days with a realistic commitment of one to two hours per week, to show early impact.